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Room by Thagorus

Your classes are your product. You've never seen one.

Room makes every class visible: who came, who struggled, who's about to quit, and how good the hour actually was. Then it tells the right person what to do about it.

01 The blind spot

Every system you run sees the booking and the payment. Not one has seen the hour in between.

✓BookedYour booking system
✓Checked inYour front desk
?The classNobody. Until Room.
✓ChargedYour payments
✕CancelledYou find out last
02 Where the money is

The first five visits decide everything.

90%+of clients who reach their fifth visit are still there months later.
~2×the odds an intro joins when they come back for a second class.
0tools that see what actually happened in those first five classes.

Retention and second-visit figures: Xplor Mariana Tek boutique fitness report, 2026, via Athletech News.

03 Who decides the first five

Same brand. Same playlist. Very different hours.

The instructor makes or breaks a first-timer's week, and right now nobody can tell which classes are working. Room scores every class on what the room actually did.

84Room in sync, every newcomer coached by name.
63Coach stayed up front; two people lost the count.
71Full room, effort faded in the last ten minutes.

Illustrative scores. See a real class scored live in the Class Quality demo.

04 What Room does

It reads the room. Then it acts.

Greets every first-timer by nameThe desk and the coach know who's new before class starts.
Cues the coach in the moment"Spot 4, knee past the ankle." On their watch, while it still matters.
Catches members driftingAttendance gaps and fading effort, flagged weeks before a cancellation.
Scores every classFill, effort, sync, coaching and rebooking, by instructor and format.
05 Why members stay

Progress they can see. Classes they want to come back to.

Every member gets a record that grows with every class: reps, depth, balance, streaks, personal bests. Skeletons, never photos. And classes can become games the whole room plays together.

A year with one memberPlay Boss Battle
06 For headquarters

Your brand becomes a laboratory.

Want to know if greeting first-timers by name in the first 90 seconds lifts conversion? One studio needs years of intros to prove it. Your network needs weeks. And when it works, every location gets it the next morning.

1 studio~13 years
100 studios~7 weeks
Your network—
07 What it's worth
$0

Modeled added revenue per year across your locations, from keeping more members and converting more intro visits.

—members kept each year by catching drift early
—extra intro visits that become members each year
—value per location, per month

A model, not a promise. Every assumption is shown on the calculator, and a pilot replaces each one with your measured numbers.

08 Trust

No faces. No footage leaves. Live in a day.

Private by designVideo is analyzed on a small computer inside the studio. Only anonymous movement leaves. Members are known only when they tap in.
We bring the hardwareSmall cameras and sensors, installed by us in a day and included in the plan. No cameras needed today.
Your systems stayRoom connects to your booking platform and writes back what it learns. Nothing to replace.
09 The loop nobody else can close

Ads that buy members, not clicks.

Thagorus also runs Turnout, a machine-learning ad engine for fitness studios. Today every studio's ads optimize for a form fill. With Room, they optimize for the person who showed up, came back, and stayed. Every marketing dollar gets smarter as Room spreads.

10 The offer

Prove it on your floor. Then decide.

3–5locations, with matched locations as a control
90days, with the success metric agreed before we start
Day 1installed and live; your team sees their own floor
Day 90a readout for leadership: what moved, what didn't, a rollout plan

Founding partners shape the product, keep founding pricing, and get first claim in their category.

Pick the pilot locationsSend us 30 seconds of a class first